my logo. no logo

I don't have any photos, but I did something the other day that still kind of makes me chuckle and since i'm in a hotel in a snow with nothing else to do....here it is:

A few years ago I read Naomi Klein's "No Logo", about brand bullies and the anti-globalization movements. loved it. it was riveting to me. i wasn't buying coffee. i was buying status. i didn't go off and work for adbusters or join the culture jamming movement or anything...but i do stick my front teeth out every time i pick up my grande non fat cappucino and surrender my 5 bucks.

so when we put the latest version of the applehead studio photography website up i realized i didn't really have a go to 'text version' or logo, if you will.

i needed to create my own swoosh.

enter my friend, we'll call her Sheryl, the big wig ad exec from TORONTO. She's branded jam so i assumed she could help get me out of my own brand jam. she put me in touch with Amy here in halifax. i figured i would let someone do to me, exactly what i never wanted to be done...brand me.

i will fully admit i'm looking forward to seeing what happens when Amy takes everything i do, crumples it all into a ball and creates something that represents, in 2 dimensions, the feelings that i get taking those photos.

i hope you like it.
l.

(insert logo here)